WebMar 6, 2024 · In the past few years, internet celebrities have become a new and important way to get people to buy energy-saving products. Their psychological mechanisms for promoting fans’ intention to purchase have become the focus of academic attention, but a unified conclusion has yet to be reached. This study uses online communities as a … WebJan 29, 2024 · Green consumption is expected to become a new driving force for sustainable economic growth. The production cost of green products leads to the existence of a green premium, which affects the willingness to pay for green consumption. Moreover, willingness to pay is influenced by the product’s own attributes, such as its …
Nurtured by nature - American Psychological Association
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